Google Business Profile for tradies who visit customers

Step 2

Find your existing listing before creating one

Sign in with a Google Account you control and search for your business name and town. Claim an existing listing, or add the business if it is absent. If someone else manages it, use Google's ownership process instead of making a duplicate.

Use your real business name as customers know it. Do not add extra suburbs, services or advertising slogans to the name. Complete the verification options Google offers; you cannot choose a method that is not available to your business. Keep any verification code private.

Step 3

Hide a private address and set realistic coverage

In your profile, open Edit profile, then Location. If customers do not visit your base, remove the public address. Supply accurate location information if Google requests it for verification. Hiding it on this profile does not remove an address already published on other websites.

Enter the cities, postcodes or other supported areas where you take jobs. Google allows up to 20 service areas and does not use a radius setting. Its guidance says the overall boundary generally should be within about two hours' driving time of your base; that is a platform guideline, not a recommendation to accept every job that far away.

For example, a plumber based at home in Brisbane might select the nearby areas they can reliably attend, then widen coverage only when travel and workload allow. Use one profile for that operating base, not a new listing for each suburb. Separate staffed locations have their own eligibility rules.

Step 4

Choose your trade category and show real work

Select the most specific available primary category that describes your main business, such as Plumber for a plumbing business. Add only a few additional categories for work you genuinely provide. You must choose from Google's list; a category change can trigger verification again.

Describe your services in plain language and add a phone number controlled by your business and a relevant website, if you have one. Check the public details on a phone so you can spot an incorrect number or broken link before a customer does.

Add clear, well-lit photos of your own completed work, team or equipment. Ask permission before publishing photos taken at a customer's property and avoid showing personal details. Keep images realistic rather than heavily filtered. Google accepts JPG or PNG photos from 10 KB to 5 MB and recommends 720 by 720 pixels. Photos appear publicly after verification and review.

Step 5

Keep details current and ask for honest reviews

Review your contact details, services and coverage whenever they change. Keep applicable hours accurate, including public holidays, and claim 24-hour availability only if you provide it. Check the published profile after edits and follow any request to verify the business again.

After a completed job, offer customers your Google review link or QR code and invite their honest feedback. Do not ask only customers you expect to leave a positive review. Google prohibits payments, discounts or gifts in exchange for reviews, including incentives to change or remove a review.

Australian Consumer Law also prohibits fake or misleading reviews. Broader Australian guidance on disclosed incentives does not override Google's rules. Reply calmly to concerns without publishing customer details, and offer a private contact method to resolve the issue.

Record where enquiries came from, what work was requested and whether it became a booked job. A Google profile can be one source of enquiries alongside referrals, your website. No platform can promise your Google search position; Google describes relevance, distance and how well known a business is as the main local ranking factors.